How to use Coupons Tab on Facebook fan pages
Did you know that coupons were first used in 1887 by a leading company which played a pivotal role in transforming it from small tonic makers into a global brand?
During the initial stages of industrial revolution, the producers of goods and services were less hence the demand for them was more than its supply. Businesses did not have to promote their goods. That was an era where marketing was not needed at all.
Time passed by and the producer for goods became more and more. This led to excess in supply of goods as compared to the demand. This created an opening for marketing of goods. Due to the cut throat competition, businesses came up with many promotion strategies. One such strategy was coupons.
Coupons are generally offered in form of tickets or documents that can be exchanged for a financial discount or rebate while purchasing a product or taking a service. Coupons became important driver for sales of new products and services.
With the passage of time, we entered the present era, the era of computers and social networking sites. An era of networking sites such as Facebook and Twitter. Today, Facebook and Twitter are edging close to a billion users. This again presents an opportunity for businesses to use social networking sites to promote their offerings. The businesses can promote their goods and services on Facebook by providing information about them. But mere information cannot be used as a strong marketing strategy. Businesses should make their coupons available on Facebook to market more effectively and entice new customers.
SocialAppsHQ has come up with the Coupons Tab for Facebook fan pages. Coupons tab provide the following benefits:
Ensured business: Coupons given make a high probability for an ensured business. With Coupons, marketing expense will only be incurred in case coupons are redeemed. This ensures a healthy marketing to conversion metric.
Brand loyalty: Fans feel special as these coupons are generally available only to them. This increases the customer retention and higher lifetime value.
Increase sale: Statistics have proven that small discounts that consumer receive encourages them to spend more.
Coupons have been very effective in promotion of new products. So, every business should look to increase the sales of new products through coupons. According to a study, in US ~88.2 million consumers (47% of Internet users) plan on using online coupons in 2011 and it will grow to ~96.8 million by 2013.
Start offering Coupons on Facebook from SocialAppsHQ to increase your sales and make your fans feel special.
Mohit Sharma is a social media enthusiast.
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